What is Market Research

Businesses require market research for a range of purposes be it:

• Identifying new markets, their sizes, entry strategies and developments
• Competitor intelligence and analysis
• Understanding customer personas, perceptions and pain points
• Sales lead and investor identification
• M&A screening
• Competitive product offerings and brand health
• Reimaging business boundaries and discovering insights for strategic decision making

As research analysts we don’t just collect data but we delve deeper to find the underlying story. Majority of the times, we scrutinize data sources by validating them from other secondary sources. Alongside we employ models such as Porter’s five forces, SWOT, PESTLE, G2 quadrants, the BCG matrix, Eisenhower Decision matrix etc. to derive insights by breaking down qualitative data. And yes, we hate dated data too.

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